NATURAL HAIR CARE
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.
We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.
At Davines every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies.
The formulations favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between Beauty and Good.